Paid Media Specialist (B2B Focus)

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Requirements:

• Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses.
• Expertise in Google Ads, YouTube Ads, and LinkedIn Ads; familiarity with other platforms is a plus.
• Proven success in ad strategy, tactical execution, and performance optimization.
• Fluency in English with strong client-facing communication skills.
• Experience with growth hacking, audience building, and ABM strategies.
• Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce.
• Knowledge of third-party tools for ad and budget management is preferred.

Responsibilities:

• Develop and execute paid media strategies for awareness and conversion campaigns, with a focus on Google, YouTube, and LinkedIn.
• Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization.
• Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue.
• Leverage audience and conversion data to create custom targeting strategies.
• Implement Account-Based Marketing (ABM) strategies and customer journey ads.
• Monitor, report, and optimize campaign performance for ROI and revenue outcomes.
• Collaborate with clients and internal teams to ensure strategic alignment.