Senior Performance Marketing Specialist

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Requirements:

• 4+ years of experience creating/managing/executing paid media campaigns (Google Ads, Microsoft Ads, LinkedIn…). Having experience with SaaS is a plus.
• Familiarity with GA4, lead tracking management, and goal/conversion creation.
• Strong understanding of data, A/B testing, metrics, and performance evaluation.
• Excellent time management and organizational skills.
• Track record of managing budgets of $40K+/month and delivering high-performing PPC campaigns.
• Innovative, proactive, and results-oriented approach to problem-solving.
• A positive attitude and eagerness to make a measurable impact.

Responsibilities:

• Create, manage, and optimize paid campaigns across Google, Bing, LinkedIn, and other ad networks.
• Monitor and adjust keyword bids, budgets, targeting, and other key metrics to ensure maximum performance.
• Analyze campaign performance, providing actionable insights and innovative solutions.
• Continuously monitor search terms, manage budgets, and optimize negative keyword lists to reduce wasted spend.
• Collaborate with cross-functional teams to test and optimize creative assets, targeting, and messaging.
• Stay ahead of industry trends, applying the latest best practices to drive campaign success.
• Report on performance metrics and provide strategic recommendations.