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Digital Analytics Manager (m/f/d)

Posted 30 days agoViewed

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💎 Seniority level: Manager, proven experience in digital analytics

📍 Location: EU

🔍 Industry: E-pharmacy

⏳ Experience: Proven experience in digital analytics

🪄 Skills: SQLData AnalysisJavascriptGoogle Analytics

Requirements:
  • Proven experience in digital analytics and knowledge of analytics platforms like GA4 and Econda.
  • Proficiency in JavaScript for advanced tagging; SQL and/or Python skills for data manipulation are a plus.
  • Ability to interpret complex data into actionable insights for various stakeholders.
  • Familiarity with privacy regulations including GDPR and their impact on analytics strategies.
  • Willingness to meet with team colleagues in the Cologne office at least once a week.
Responsibilities:
  • Continuously monitor KPIs across digital platforms and ensure data quality.
  • Define, implement, and refine analytics frameworks in collaboration with product and marketing teams.
  • Manage end-to-end tracking setup in Google Tag Manager.
  • Collaborate with teams to develop custom dashboards and reports for data-driven insights.
  • Plan, integrate, and maintain MarTech tools for performance enhancement.
  • Conduct training sessions to empower departments in working with datasets and analytics tools.
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