Senior Manager, Demand Generation

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Requirements:

• Minimum of 8 years of experience scaling demand generation at a B2B SaaS company.
• Proficiency in digital advertising on platforms like Google Ads and LinkedIn.
• Understanding of SEO and paid search for online visibility.
• Experience in crafting and optimizing email marketing campaigns.
• Ability to define, measure, and manage sales funnel metrics and KPIs.
• Familiar with analytics platforms like Google Analytics and Tableau.
• Hands-on experience designing multi-channel campaigns.
• Strong leadership skills for team building and cross-functional collaboration.

Responsibilities:

• Build multi-channel lead strategy to 5x MQLs over 18 months.
• Identify effective channels for reaching core ICP and design campaigns.
• Analyze and optimize marketing funnel to improve conversion rates.
• Create targeted programs for high-value accounts.
• Manage demand generation budget to maximize ROI.
• Build and scale content engine for conversion optimization.
• Maximize Product-Led Growth impact and drive retention.
• Manage and mentor external marketing team.