Brand Manager

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Requirements:

• 5+ years of experience in marketing, event coordination, or related field.
• Track record of developing integrated marketing campaigns.
• Experience in creator/influencer marketing and relationship management.
• Background in event planning and coordination for brand promotion.
• Proven experience in social media management and analytics.
• Experience in a performance-oriented, consumer-focused company.
• Demonstrated ability to drive business outcomes through brand marketing.
• Willingness to execute programs hands-on.
• Ability to prioritize initiatives based on urgency and impact.
• Passion for PurposeMed's mission.

Responsibilities:

• Contributing to brand awareness and integrated campaign strategy.
• Overseeing creator content execution, including selection, negotiation, and results measurement.
• Identifying and executing out-of-home media buys, sourcing, budgeting, and sharing results.
• Leading marketing events for the LGBTQ2S+ community to build advocacy.
• Testing and developing new marketing channels.
• Collaborating with the Growth team for geo-targeted holdout tests.
• Overseeing budget tracker to manage spend effectively.