1348-Industrial Manufacturing Marketing Manager

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Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 5+ years of experience in marketing strategy or management, ideally in manufacturing or B2B.
• Strong strategic thinking and analytical skills, translating insights into actionable plans.
• Proficiency in data analysis and market research, with CRM and marketing analytics experience preferred.
• Excellent project management skills, handling multiple priorities and deadlines.
• Strong leadership and interpersonal skills, with a collaborative approach.
• Experience in digital marketing, product positioning, and distributor relations is desirable.
• Successful track record in developing and implementing B2B strategies that have increased sales.
• MUST HAVE APPAREL/SAFETY PPE EXPERIENCE.

Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals and product growth targets.
• Create and distribute tailored content for distributors emphasizing value propositions for end users.
• Partner with sales for co-marketing programs to enhance distributor engagement.
• Independently create/manage marketing materials ensuring consistent brand messaging.
• Create impactful sales materials/toolkits for distributor empowerment.
• Manage cohesive brand presence across digital platforms with engaging visual assets.
• Design and measure digital marketing campaigns across various channels.
• Conduct market research and analyze campaign performance for strategic direction.
• Coordinate trade shows and promotional events enhancing brand and lead generation.
• Lead Voice of Customer initiatives for feedback insights.
• Optimize and update the company website for user experience.