Product Marketing Manager, Developer

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Requirements:

• Minimum of 2-5 years of product marketing experience for innovative developer-focused software companies, especially in the onchain ecosystem.
• Foundational expertise in software development principles and a strong understanding of blockchain technology.
• Ability to communicate effectively with onchain developers from various backgrounds.
• Proven storytelling skills in written, verbal, and visual formats.
• Track record of creating campaigns to build community and enhance engagement.
• Advanced quantitative skills to analyze data and make informed decisions.
• Excellent project management skills and ability to learn technical topics quickly.
• Strong relationship-building skills with product and cross-functional teams.
• Self-starter with a hands-on approach.

Responsibilities:

• Responsible for development and execution of community engagement programs including hackathons, meetups, grant programs, events, and paid campaigns.
• Act as the voice of the customer to inform product messaging, brand differentiation, and marketing content.
• Develop and lead successful product launches and marketing/GTM campaigns.
• Collaborate with business development and sales teams to create marketing collateral like presentations and case studies.
• Work cross-functionally with different teams to build customer pipeline and improve developer acquisition and retention.
• Measure and report on performance of product marketing initiatives.