Associate Director, Paid Search

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Requirements:

• Excellent written and verbal communication skills.
• Experience managing budgets of at least 6 figures in ad spend monthly.
• 5-8 years of hands-on experience in paid search management on Google/Bing.
• Experience in B2C e-commerce and direct response marketing.
• Ability to communicate advanced technical and strategic concepts clearly.
• Strong proficiency in Microsoft Excel, especially with pivot tables, Vlookups, SUMIFS.
• Working knowledge of Google Shopping campaigns and product feeds.
• Analytical thinker, questioning the status quo.
• Proactive in initiating process improvements.

Responsibilities:

• Run day-to-day paid search operations for major accounts.
• Collaborate with account teams to create integrated paid media strategies.
• Lead large accounts with over $500k monthly spend.
• Develop scalable solutions applicable to various accounts.
• Implement and test new platform betas and features.
• Work with senior leadership to form overall channel strategy.
• Produce marketing materials showcasing Socium's expertise.
• Maintain relationships with vendors and partners.
• Stay updated on industry and platform developments, sharing insights with the team.
• Mentor junior staff, addressing complex issues and creating training resources.
• Support new business audits and pitches.