Director of Marketing (Remote, US)

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Requirements:

• 10+ years of marketing experience required with at least 5 years in a leadership role focused on revenue generation and people management.
• Bachelor's degree in a related field or equivalent experience; MBA or advanced degree preferred.
• Experience with SEO, public relations, social media, influencer, affiliate, email marketing, and paid media campaigns.
• Proficient in sustaining a brand narrative through strategic content development.
• Minimum of 2 years in a startup or agile environment; must be flexible to business needs.
• Experience with marketing automation tools and CRM systems such as Salesforce and HubSpot.
• Strong communication and leadership skills with a proven track record.
• Strong understanding of customer needs and market dynamics.
• Strong Excel skills required; experience with Tableau a plus.

Responsibilities:

• Define and lead the overall marketing strategy to achieve revenue growth, customer acquisition, retention, and brand development goals.
• Oversee content strategy that articulates the brand narrative and engages target audiences.
• Leverage customer insights for targeted marketing efforts to resonate with different audience segments.
• Lead initiatives to generate qualified leads and nurture prospects while promoting customer retention.
• Manage paid media strategy and budget, developing external relationships for program activation.
• Collaborate with Sales on demand generation programs aligned with brand standards.
• Develop KPIs to assess marketing initiative effectiveness and report insights to senior leadership.
• Launch a cross-functional planning process for marketing objectives and strategy for 2025.
• Build and mentor a high-performing marketing team.