Digital Media Lead, Programmatic (100% Remote, Anywhere in the USA)

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Requirements:

• 3-5+ years experience managing monthly ad spend over $250k.
• Expertise in using DSPs like DV360, Xandr, and StackAdapt.
• Understanding of direct marketing creative best practices.
• Strong analytical skills for data analysis and platform integration.
• Experience developing strategies and communicating results.
• Proficiency in Excel, Google Suite, Google Ads, and Bing Ads.

Responsibilities:

• Grow the Programmatic buying program, including DSP selection and setup.
• Achieve company goals by maximizing inventory and performance.
• Manage programmatic campaigns end-to-end, including budget and performance.
• Navigate compliance and targeting requirements while promoting offers.
• Leverage enterprise data for retargeting programs.
• Communicate reporting and strategic initiatives effectively.
• Use data-driven insights to scale revenue and GPM.
• Collaborate with product, design, content, and analytics teams.