Digital Marketing Associate

View full description

Requirements:

• 3+ years of experience in marketing focusing on campaign creation and user journey optimization.
• Proficiency in HubSpot and Salesforce with a focus on operational excellence.
• Strong project management skills to oversee workflows.
• Detail-oriented and results-driven with a self-sufficient attitude.
• Experience in the behavioral health or healthcare software market is a plus.

Responsibilities:

• Develop and optimize digital assets like landing pages and email flows tailored for enterprise buyers.
• Track and report on marketing KPIs and campaign performance to improve engagement and ROI.
• Enhance and support tools in the marketing tech stack for improved campaign execution.
• Manage top-of-funnel processes ensuring high-quality lead data.
• Conduct A/B tests for optimization and identify opportunities for enhancement.
• Research and implement innovative marketing strategies based on trend analysis.