Omnichannel Marketing Manager

Posted 11 days agoViewed

💎 Seniority level: Manager, 4+ years

📍 Location: United States

💸 Salary: 105000.0 - 120000.0 USD per year

🔍 Industry: Childhood nutrition, organic food

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementData AnalysisShopifyMicrosoft ExcelDigital MarketingCRMPowerPoint

BA/BS in Business Administration, Marketing, Advertising, or related field, or equivalent experience.
4+ years of marketing experience in shopper marketing and digital marketing.
Expertise with digital metrics and paid search.
Experience in eCommerce and platforms like Shopify is a plus.
Exceptional communication, project management, and organizational skills.

Lead annual planning for shopper marketing, including strategies, budget allocations, and media plans.
Ensure growth through key account marketing for retailers like Whole Foods, Target, and Walmart.
Integrate account programs into content calendars for owned channels.
Collaborate on influencer activations and report on shopper marketing results.
Maintain the Marketing Activation Calendar and support DTC initiatives.

Posted 11 days ago

📍 United States

🧭 Full-Time

💸 105000.0 - 120000.0 USD per year

🔍 CPG/startup food space

BA/BS in Business Administration, Marketing, Advertising, or related field.
4+ years of related marketing experience in shopper marketing, digital marketing, and/or eCommerce.
Digital expertise with key retailers and platforms such as Instacart.
Experience with key digital metrics and paid search.
Experience with Shopify is a plus.
Strong project management and organizational skills.
Exceptional communication, writing, and presentation skills.
Remarkable attention to detail.
Mastery of Microsoft tools, including Excel and PowerPoint.
Genuine passion for improving childhood nutrition.

Lead annual planning for shopper marketing, including budget allocations and media plans.
Ensure growth through key account marketing and retail media.
Integrate key account programs into content calendars.
Collaborate with MarComm on shopper-related activations.
Own and present shopper marketing reporting.
Maintain the Marketing Activation Calendar.
Support DTC initiatives and oversee content management.
Act as a key contact for the sales team.
Manage up to 2 direct reports.

LeadershipProject ManagementData AnalysisShopifyCommunication SkillsAnalytical SkillsDigital Marketing

Posted 11 days ago

🔧 Requirements