Senior Director of Marketing

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Requirements:

• Must be a strategic thinker with the ability to analyze data and make informed decisions.
• 7+ years of experience in the software industry.
• Experience managing marketing strategies for a multi-product portfolio.
• Attention to detail and excellent writing, presentation, and communication skills.
• 5+ years of team management experience and a track record in delivering revenue results.
• Ability to manage multiple objectives with adaptability to change and prioritize effectively.
• Demonstrated achievement with results-oriented campaigns and plans.
• Experience managing external vendor relationships.
• Thorough understanding of current trends in digital marketing.
• Willingness to travel as needed for events, partnerships, or strategic initiatives.

Responsibilities:

• Define the overall marketing strategy, messaging, and marketing mix.
• Champion process improvements in marketing operations, tools, and reporting to optimize efficiency and impact.
• Mentor and develop a high-performing marketing team, fostering a collaborative environment that encourages growth and accountability.
• Plan and execute a comprehensive marketing plan to drive brand awareness and customer acquisition.
• Measure and optimize marketing funnel and programs; report on high-value objectives and metrics.
• Develop and execute strategic marketing campaigns integrated across Go-to-Market teams.
• Devise and oversee demand generation programs and manage the lead lifecycle process.
• Work effectively across internal teams, including sales, customer success, partnerships, and product development.
• Build and maintain positive relationships with Microsoft, partners, and vendors.
• Evangelize brand messaging and best practices, and encourage internal adoption.