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Senior Programmatic Account Manager, New York

Posted 29 days agoViewed

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πŸ’Ž Seniority level: Senior

πŸ“ Location: United States

πŸ” Industry: Advertising

πŸͺ„ Skills: Client relationship management

Requirements:
  • Experience in RTB/Programmatic media buying.
  • Ability to work closely with cross-functional teams.
  • Strong focus on maximizing campaign ROI.
  • Client service orientation and problem-solving skills.
Responsibilities:
  • Play an integral role in post-sales client relationships related to user adoption of the StackAdapt platform.
  • Manage campaign performance and client retention.
  • Identify account expansion opportunities.
  • Collaborate with Account Executives and support teams.
  • Optimize campaigns using RTB/Programmatic media buying experience.
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πŸ” Digital Advertising

  • Real Time Bidding/programmatic expertise (DSP, Ad Network).
  • Experience running Google Ads, Facebook Ads, or similar through a DSP.
  • Proven success in managing client relationships and growing revenue.
  • Ability to grasp and communicate technical concepts.
  • Familiarity with the latest digital advertising trends.
  • Experience with complex databases is a plus.
  • Knowledge of APIs and web app integration services.
  • Flexibility to travel occasionally to meet clients.

  • Act as the main point of contact for your portfolio of clients across various verticals.
  • Design unique campaign strategies within the StackAdapt platform.
  • Ensure client campaigns are successful by providing regular reporting on campaign goals and optimizations.
  • Set up/traffic advertising campaigns on the StackAdapt DSP, including tag implementation and pixel creation.
  • Participate in identifying upselling opportunities and developing tools to increase efficiency.
  • Optimize campaigns and recommend new opportunities by analyzing performance regularly.
  • Conduct meetings, presentations, and training for clients.

Client relationship management

Posted 29 days ago
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