Sr. Customer Marketing Manager

Posted 18 days agoViewed

💎 Seniority level: Senior, 5 years

📍 Location: United States

💸 Salary: 140000.0 - 150000.0 USD per year

🔍 Industry: Behavioral health software

🏢 Company: Eleos Health👥 51-100💰 $40,000,000 Series B about 1 year agoMental Health Artificial Intelligence (AI)Health Care

⏳ Experience: 5 years

🪄 Skills: LeadershipProject ManagementData AnalysisProduct ManagementSalesforceCross-functional Team LeadershipBehavioral economicsBehavioral scienceContent managementCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 5 years of experience in marketing, focusing on customer marketing or engagement.
Familiarity with marketing platforms like HubSpot and Salesforce.
Proven experience in building customer marketing programs from scratch.
Expertise in building and managing customer communities and activating brand ambassadors.
Strong understanding of behavioral health or healthcare software is a plus.
Self-sufficient, detail-oriented, and results-driven with a strategic mindset.
Skilled in managing multiple projects and stakeholders.
Excellent communication and interpersonal skills.

Responsibilities:

Drive programs that inspire customers to provide referrals, testimonials, and references.
Identify cross-sell and upsell opportunities by collaborating with sales and customer success teams.
Create strategy for and lead customer engagement and communication initiatives, including in-person and virtual events.
Design and manage post-sale campaigns to promote cross-sell and upsell offers.
Build relationships with customers to develop customer-focused content like presentations and case studies.
Develop a framework for collecting and analyzing customer data to tailor marketing strategies.
Define, track, and report on customer marketing KPIs to measure marketing initiative impacts.
Work closely with Product, Sales, and Customer Success teams for aligned communications.
Partner with Customer Success and RevOps to implement customer marketing technology solutions.

Apply