Online Facebook Ads Manager (Healthcare Focus)

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Requirements:

• Proven track record of managing successful Facebook ad campaigns, preferably in healthcare or mental health sector.
• Experience in creating high-quality graphic and video content for social media ads.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
• Strong copywriting skills to craft clear and engaging ad copy.
• In-depth knowledge of Facebook Ads Manager and audience targeting strategies.
• Analytical mindset to interpret data and optimise campaigns effectively.
• Understanding of healthcare marketing trends and mental health therapy services.
• Familiarity with Facebook’s healthcare advertising policies.

Responsibilities:

• Develop and execute comprehensive Facebook ad strategies to generate high-quality leads.
• Set up, manage, and optimise ad campaigns for maximum performance and ROI.
• Continuously monitor and analyse campaign metrics to ensure targets are met.
• Design engaging graphic content, including visuals and short-form videos for ads.
• Write compelling ad copy that resonates with the target audience.
• Create campaigns focusing on mental health awareness and therapy benefits.
• Follow up with leads and book appointments to secure consultations.
• Identify and target relevant audiences using custom and lookalike audiences.
• Provide detailed reports on ad performance highlighting key metrics.