Associate Director, Marketing and Audience Analytics

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Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing analytics, audience insights, or a related field.
• Strong proficiency in analytics tools such as Google Analytics, Adobe Analytics, SQL, GWI, Meltwater, and data visualization tools like Tableau or Power BI.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
• Proven experience in audience segmentation, targeting, and personalization.
• Strong communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.
• Experience managing and mentoring a team.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Knowledge of digital marketing channels and strategies.

Responsibilities:

• Lead the development and implementation of audience analytics strategies to support marketing goals.
• Analyze and interpret complex data sets to provide actionable insights on audience behavior and campaign performance.
• Develop and maintain audience segmentation models to improve targeting and personalization efforts.
• Collaborate with product, strategy, marketing, and content teams to ensure data-driven decision-making.
• Oversee the creation and distribution of regular reports on key performance metrics, trends, and insights.
• Utilize advanced analytics tools and techniques to identify opportunities for growth and optimization.
• Manage and mentor a team of analysts, providing guidance and support in their professional development.
• Stay current with industry trends, tools, and best practices in marketing analytics and audience insights.
• Work closely with the IT and data teams to ensure data integrity and accessibility.
• Present findings and recommendations to senior leadership and stakeholders.