Head of Content

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Requirements:

• 5+ years experience in a modern consumer brand.
• Strong copywriting and content production skills in a digital context.
• Deep familiarity with social media platforms, especially Instagram and TikTok.
• A passion for brand-building and staying informed about marketing trends.
• Exceptional project management abilities and experience leading cross-functional teams.
• Tenacious and action-oriented with a drive for impactful results.
• Ability to manage multiple tasks in a fast-paced environment.
• Excellent communication skills for relationship building.

Responsibilities:

• Own content strategy and planning, ensuring clarity on target audience and messaging.
• Manage processes for customer research, briefing, and creative testing.
• Oversee content lifecycle from ideation to optimisation for ads and website.
• Collaborate with the Head of Growth to drive online acquisition and retention.
• Stay updated on trends and algorithm changes for effective content.
• Produce marketing campaigns for seasonal moments and product launches.
• Recruit and manage a small content team, fostering collaboration.