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Grupo QuintoAndar | Product Marketing Specialist - B2B

Posted 28 days agoViewed

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📍 Location: Brazil

🔍 Industry: Real estate technology

🏢 Company: Grupo QuintoAndar

🗣️ Languages: English, Portuguese

🪄 Skills: Project ManagementCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Experience in product marketing, ideally in technology, real estate, or B2B/B2C platforms.
  • Strong analytical skills to interpret data and make insights-driven decisions.
  • Experience in product launch strategies and integrated communication.
  • Ability to collaborate with cross-functional teams (product, sales, research, etc.) to achieve common goals.
  • Excellent written and verbal communication skills for engaging with various stakeholders.
  • Advanced proficiency in English and Portuguese.
  • Strong organizational skills with project management capabilities.
  • Proficiency in copywriting.
  • Proactivity in identifying market opportunities and creatively solving problems.
  • Knowledge of the real estate market and the needs of agents and real estate agencies is a plus.
Responsibilities:
  • Develop and execute product marketing strategies from discovery, value proposition, positioning, and lifecycle for the Rede and Agents solutions, aligning with user needs.
  • Create and manage product marketing roadmaps, tracking feature progress and adjusting strategies to maximize results.
  • Brief and monitor market research and conduct interviews with the target audience.
  • Plan and execute go-to-market strategies for new products and features, focusing on scaling Rede and enhancing the Agents experience.
  • Develop and refine product messaging and value propositions tailored to agents and agencies.
  • Ensure alignment among stakeholders during the launch process, ensuring clear and effective communication.
  • Collaborate with cross-functional teams to discuss strategies and achieve common objectives.
  • Enable the sales team on new products, ensuring they understand and can confidently sell the solutions.
  • Provide detailed product information to support the creation of press releases and promotional materials.
  • Analyze performance of new products and features, identifying improvements and solutions to increase adoption.
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