Head of Growth

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Requirements:

• 7+ years experience in digital marketing with a proven track record of growth in B2C startups or scale-ups.
• Experience managing a marketing budget of over £500k/year.
• Proven experience in building a creative brand and producing content.
• Direct experience growing a social-first brand and creating impactful content briefs.
• Expertise in managing paid advertising channels.
• Strong focus on creative ideation and testing.
• Experience managing in-house teams and collaborating with external agencies.
• Data-driven mindset with strong analytical skills.
• Excellent communication and project management skills.
• Proactive and hands-on problem-solver with a collaborative mindset.

Responsibilities:

• Own strategy and the digital marketing plan, creating and executing a customer acquisition and retention plan.
• Optimize acquisition channels and website through various advertising platforms.
• Deliver world-class ad briefs, managing processes for research and creative testing.
• Build and lead a team, fostering a high-performance culture.
• Execute campaigns for new product launches and seasonal events.
• Analyze performance data and generate insights for marketing improvements.
• Report growth performance insights to the executive team.