Google Tag Implementation Manager

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Requirements:

• Experience working with Google Tag Manager 360.
• Proficiency in Google Tag Manager's interface, triggers, variables, versions, and tags.
• Proven experience with Google Tag Manager implementation and ongoing management.
• Demonstrated analytical mindset with the ability to troubleshoot and resolve tracking issues.
• Experience with analytics platforms such as Amplitude or Google Analytics 4 (GA4) is beneficial but not essential.
• GTM certification is a plus; additional certifications in digital marketing or analytics are a bonus.

Responsibilities:

• Troubleshoot and conduct testing to ensure tag accuracy.
• Assist the Web Analytics Tech Lead in creating SQL queries for reporting.
• Monitor tag performance, optimise configurations, and maintain documentation.
• Identify opportunities to improve tracking efficiency and optimise tag configurations for site speed.
• Stay updated with new Google Tag Manager features, best practices, and industry trends.
• Create and manage a GTM governance process.