Manager, Database

View full description

Requirements:

• 3-5 years relevant experience.
• Experience with Klaviyo or other database marketing tools.
• Experience with Asana.
• Basic knowledge of HTML.
• Knowledge and understanding of segmentation.
• Ability to work quickly to meet tight deadlines.
• Strong analytical skills with the ability to summarize key learnings and recommendations from data.
• Excellent written and verbal communication skills.
• Strong interpersonal and collaborative skills.
• Legal authorization to work in the United States.

Responsibilities:

• Daily building, QA, execution, and deployment of email & SMS programs.
• Leverage analytics tools to monitor, report on, and improve key KPIs related to database initiatives.
• Report on list growth and overall health of the database program including monitoring deliverability.
• Assist in management of email calendar including asset creation, campaign approval, segment building & post-deployment analysis.
• Assist with database acquisition plan including execution of sweepstakes, partnerships, and on-site campaigns.
• Collaborate across departments, including ticketing, marketing, and merchandise to fulfill strategy.
• Work closely with the Marketing, Content, and Brand teams to plan and evolve email & SMS strategy.
• Write and build the weekly newsletter in collaboration with key stakeholders.
• Understand and present findings on the customer lifecycle.