Senior SEO & ASO Specialist

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Requirements:

• 4+ years of experience in SEO with a proven track record of improving rankings and organic traffic.
• At least 1 year of ASO experience, with expertise in optimizing app listings for iOS and Android.
• Advanced knowledge of SEO tools like SEMrush, Google Analytics, and Google Search Console.
• Strong understanding of search engine algorithms, ranking factors, and ASO optimization techniques.
• Proficient in keyword research and content optimization for both web and app platforms.
• Ability to analyze data and provide detailed, actionable insights.
• Strong collaboration skills to work effectively with content, product, and marketing teams.

Responsibilities:

• Lead the development and execution of SEO and ASO strategies to drive organic growth and visibility across web and mobile platforms.
• Optimize web content and app store listings to enhance discoverability, improve rankings, and increase conversions.
• Collaborate with cross-functional teams to align SEO/ASO strategies with business goals and ensure continuous improvement.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor and analyze SEO performance using tools like Google Search Console, SEMrush, and Google Analytics.