Senior Social Media Manager - Strategy, Execution & Analytics

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Requirements:

• Proven and extensive experience in managing and executing social media campaigns.
• Deep understanding of social media platforms, content creation, and audience engagement.
• Advanced proficiency in social media management tools and analytics platforms.
• Exceptional attention to detail in content creation, scheduling, and performance tracking.
• Strong analytical skills, with the ability to measure campaign success and optimize based on data.
• Ability to manage multiple campaigns, prioritize tasks, and meet deadlines consistently.
• Excellent communication skills for engaging with online communities, clients, and internal teams.
• High level of creativity and problem-solving skills to adapt strategies to trends and audience needs.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

Responsibilities:

• Develop, propose and implement social media strategies that align with business goals and drive brand visibility.
• Lead content creation, ensuring it's on-brand and optimized for each platform.
• Oversee social media campaigns from start to finish, ensuring alignment with marketing objectives.
• Use data to measure campaign success and optimize strategies based on insights and report to Senior Management team.
• Foster relationships with followers and maintain a positive brand presence.
• Stay updated on trends and platform changes to keep content fresh and relevant.
• Work with cross-functional teams and provide regular performance reports to optimize future campaigns.