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Marketing Art Lead

Posted 2024-11-15

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💎 Seniority level: Lead, At least 5 years

📍 Location: United States

💸 Salary: 94200 - 169300 USD per year

🔍 Industry: Interactive entertainment / Mobile gaming

🏢 Company: Zynga New

🗣️ Languages: English

⏳ Experience: At least 5 years

🪄 Skills: Adobe After EffectsGraphic DesignStrategyCommunication SkillsCollaboration

Requirements:
  • At least 5 years of professional experience developing and executing video creative.
  • Expert knowledge of Adobe After Effects and Premiere, with strong Photoshop and design skills being a plus.
  • Strong conceptual and visual design skills leading to thoughtful creative executions.
  • Ability to work in a fast-paced environment with multiple projects and quick turnarounds.
  • Thorough understanding of ad experiences on social platforms like Facebook, Instagram, and YouTube.
  • Understanding of creating video assets for iOS and Google Play storefronts.
Responsibilities:
  • Work with Product Marketing to establish selling points for the game, generate and maintain ad production cadence, and develop quarterly high-level creative plans.
  • Lead a team of artists to meet the demands of aggressive delivery schedules for ads and assets across various marketing efforts.
  • Collaborate with the Creative Director to facilitate brainstorming and ideation into actionable briefs.
  • Maintain the ad creation loop and support efficient workflows.
  • Drive feedback processes and ensure clarity with the product and game teams.
  • Stay informed about game updates, oversee competitor research, and contribute to ASO planning.
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