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App Store Optimizations (ASO) Manager - Small Giant Games

Posted 2024-11-15

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💎 Seniority level: Manager, Proven ASO experience

🔍 Industry: Mobile gaming

🏢 Company: Zynga New

🗣️ Languages: English

⏳ Experience: Proven ASO experience

Requirements:
  • Proven ASO experience.
  • Analytical mind with ability to spot patterns and trends.
  • Creative thinker, able to communicate and guide designers and copywriters.
  • Fluency in English, both verbal and written.
  • Ability to work independently and with precision.
  • Excellent understanding of ASO best practices from pre-release to running live-ops.
  • Outstanding communication skills, both written and spoken.
Responsibilities:
  • Identify opportunities and strategize plans to grow games organically on App Store and Google Play Store.
  • Own the creative process for optimizing and testing store graphic assets to increase app page conversion.
  • Create coherent content and creative briefs to guide content and art teams.
  • Plan & execute tests on all testing platforms.
  • Communicate ASO strategy & results with marketing & product teams.
  • Manage promotion of in-game events on app stores.
  • Monitor games’ KPIs influencing organic growth.
  • Conduct competitive analysis of ASO trends and best practices.
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