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Lead Generation Specialist

Posted 2024-11-14

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💎 Seniority level: Middle, 3 years

📍 Location: Colombia

🔍 Industry: Digital engineering and modernization

🏢 Company: Encora

🗣️ Languages: English

⏳ Experience: 3 years

🪄 Skills: CollaborationMicrosoft OfficeNegotiation

Requirements:
  • Degree in Business Administration, Marketing, or related fields.
  • Minimum of 3 years of experience in similar roles.
  • Proficiency with Canva and Microsoft Office.
  • Familiarity with HubSpot CRM and Email Marketing.
  • Advanced English skills.
Responsibilities:
  • Nurturing Existing Leads: Design and implement nurturing strategies for current contacts in the database with targeted communication campaigns.
  • Event Network Nurturing: Manage and nurture the network of contacts from industry events to prepare them for the sales stage.
  • Lead Qualification: Assess and categorize leads based on their interest and conversion potential.
  • Database Optimization: Review and organize the database for accurate lead segmentation.
  • Cross-Departmental Collaboration: Work closely with sales and marketing for aligned nurturing campaigns.
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