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Marketing Specialist, Social Media-Focused (Remote, Mexico-Based)

Posted 2024-11-13

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💎 Seniority level: Middle, 3-5 years

📍 Location: Mexico

💸 Salary: 1000 - 1300 USD per month

🔍 Industry: AI-driven marketplace SaaS platform

🏢 Company: Invitro Capital

⏳ Experience: 3-5 years

🪄 Skills: StrategyContent creationContent managementAnalytical Skills

Requirements:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in marketing and social media management, focusing on multi-audience and targeted product marketing.
  • Proven ability to independently execute marketing strategies tailored to distinct audience segments.
  • Strong writing and content creation skills for developing tailored content, social media ads, and engaging copy.
  • Proficiency with social media platforms, content management tools, and analytics systems to track performance.
  • Analytical skills to evaluate KPIs by audience segment, using data-driven insights.
Responsibilities:
  • Develop and manage content that resonates with Confider’s different audience groups, maintaining content calendars to keep messaging consistent and impactful.
  • Lead social media presence, focusing on LinkedIn; engage with followers, respond to inquiries, and build a strong online community.
  • Run digital campaigns, including social media ads, email marketing, and events, ensuring brand consistency across all touchpoints.
  • Work with external vendors and agencies to align on campaign goals and brand messaging, ensuring high-quality deliverables.
  • Monitor key metrics like engagement and reach; use insights to refine content and improve engagement across audience segments.
  • Ensure a unified brand voice across all content and channels, adapting messaging to suit different audiences.
  • Bring new ideas to boost engagement, using tools like Canva or Photoshop to create visually appealing, audience-specific content.
  • Coordinate with internal teams and external partners to align on strategy, timing, and messaging for a cohesive brand presence.
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