Marketing Specialist (m/f/d)

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Requirements:

• At least two years of experience in B2B marketing within a software house or tech company serving European clients.
• Strong understanding of the B2B marketing funnel and buying personas relevant to the software development industry.
• Fluent in English, both spoken and written, with excellent writing skills.
• Experience with social media platforms, particularly LinkedIn.
• Excellent project management and organizational skills with an understanding of European business culture.

Responsibilities:

• Understand and execute the company's annual and quarterly marketing strategies.
• Create media calendars and contribute ideas to marketing plans.
• Manage the blog post creation and publishing process, writing non-technical posts.
• Prepare and publish videos on social media, engage with community projects, and plan promotion campaigns.
• Lead the company's social media accounts and prepare webinars while executing founders' brand strategies.
• Prepare for and execute the company's participation in events.
• Analyze marketing campaigns' performance using CRM data and collaborate with SEO specialists.