Influencer Marketing Coordinator

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Requirements:

• Ability to work US hours (EST time zone) is required.
• Excellent written and verbal English communication.
• Direct experience using influencer and social media management tools (Grin, Sprout).
• Understanding of influencer marketing strategies, platforms, and metrics.
• Strong copywriting, email, and organizational skills.
• Ability to partner well with others and work as a team as well as independently in a fast-paced environment.
• Ability to multi-task and prioritize daily, weekly, monthly tasks.
• Experience with Microsoft Office – Outlook, Excel, Word, PowerPoint.
• Desire to learn new software and skills.

Responsibilities:

• Complete outreach and onboarding of influencers for campaigns and collaborations.
• Achieve quarterly based KPI’s related to influencer partnership quantities and testing goals.
• Accurately track influencer costs, orders, and agreements against budgets and SOPs.
• Act as the main point of contact for influencers during campaign execution, handling communication, troubleshooting, and feedback.
• Strategize and create influencer agreements based on cost of collaboration and determine requirements accordingly.
• Maintain and update a database and reporting of influencers, collaboration history, and performance data.
• Assist in creating campaign briefs that include brand messaging, guidelines, and key deliverables.
• Collect and track influencer-generated content for approval and repurposing on social media platforms including the processes.
• Come up with fresh ideas for influencer collaborations and content ideas.
• Work collaboratively with creative team members for creation of photo and video assets.
• Place influencers’ orders, track values of orders placed, and collaborate with the customer service team to resolve influencer order issues.