Shopper Marketing Manager

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Requirements:

• 5+ years of experience in shopper marketing, category management, or related fields.
• Strong understanding of shopper behavior and omnichannel marketing strategies.
• Experience managing media networks like Roundel and Walmart Connect, and in-store marketing.
• Ability to analyze KPIs to assess marketing impact and drive decisions.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills; effective collaboration in remote teams.
• Creative and solutions-oriented mindset for innovative marketing strategy development.

Responsibilities:

• Develop full funnel shopper marketing plans to drive reach, consideration, and conversion across multiple channels.
• Lead digital merchandising efforts to optimize online product displays.
• Oversee retailer search management and execution.
• Collaborate with retailer media networks to build and optimize advertising plans.
• Develop in-store promotions and merchandising strategies with brokers, enhancing consumer experience.
• Identify opportunities for direct-to-consumer traffic enhancement.
• Work with the Sales team to create effective sell-in materials for retail partners.
• Monitor performance metrics to assess and optimize marketing initiatives.