Growth and Acquisition Marketing Manager, (Remote, Mexico-Based)

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Requirements:

• 8+ years in performance marketing, growth marketing, or digital advertising.
• Expertise in managing campaigns on Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Proficiency in analytics platforms such as Google Analytics, Tableau, and Looker.
• Strong abilities in A/B testing and funnel optimization.
• Knowledge of tracking mechanisms like Google Tag Manager and UTM parameters.
• Familiarity with basic HTML/CSS for minor edits is an advantage.
• Exceptional problem-solving skills and a collaborative mindset.

Responsibilities:

• Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms.
• Write, test, and refine ad copy and creatives for targeted audiences.
• Implement keyword strategies and audience segmentation.
• Optimize landing pages and collaborate with content teams.
• Analyze campaign performance metrics and identify cost-saving opportunities.
• Conduct A/B testing on ads and user experiences.
• Troubleshoot campaign performance issues in real-time.
• Implement tracking mechanisms to measure and optimize performance.