Manager of Paid Social Media

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Requirements:

• 5+ years of experience in social media management in an advertising agency or client-facing role.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven ability to develop and implement successful social media strategies.
• Strong proficiency in managing campaigns across Facebook, Instagram, LinkedIn, and Twitter.
• Experience with social media analytics tools like Google Analytics.
• Excellent verbal and written communication skills.

Responsibilities:

• Develop and implement comprehensive social media strategies for clients that align with their business goals.
• Design and execute social media campaigns to promote clients' products, services, or events, managing the overall budget.
• Monitor social media performance metrics using analytics tools and prepare reports for clients.
• Conduct A/B testing of ad creatives and manage paid social media advertising campaigns.
• Stay updated with the latest trends and monitor competitors' activities.