Associate Marketing Manager

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Requirements:

• Minimum 3 years in high-scale project management in advertising, marketing, or entertainment.
• Minimum 3+ years of experience in Advertising, Marketing, Entertainment or a related field.
• Experience leading and influencing cross-functional teams in a fast-paced environment.
• 1+ years of experience managing teams.
• Experience leading product Go-to-Market campaigns from conception to fulfillment.
• Strong and professional writing skill set with experience regularly presenting to executive audiences.
• Passion for gaming and web3 space.
• Ability to anticipate needs and organizational skills to manage several unique projects at once.
• Detail-oriented and proactive, with demonstrated ability to work independently.
• Ability to multitask and prioritize projects based on deadlines.
• Proficient in social media and digital media.
• Knowledge of the gaming industry, gaming culture, and Roblox is highly desired.

Responsibilities:

• Lead the execution of 360 Go-to-Market campaigns, coordinating across multiple teams to ensure timely and successful launches.
• Partner with Marketing, Creative, and Post-Production teams to align asset development with marketing strategy.
• Support marketing campaign budgeting to ensure goals are met and funds are allocated efficiently.
• Innovate and build workflows to streamline operations and enhance collaboration across departments.
• Foster relationships with vendors, influencers, and brand partners to strengthen campaign reach and impact.
• Own strategies and reporting across core advertising platforms to optimize campaign performance.
• Guide the Community Manager in crafting narratives and strategies aligned with primary campaign goals.
• Stay updated on trends in gaming culture and emerging media, particularly within Roblox and the metaverse.