CRM & Lifecycle Specialist

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Requirements:

• Proven experience in CRM management and lifecycle marketing, preferably in EdTech or SaaS.
• Proficient in CRM platforms like HubSpot, with a solid understanding of marketing automation and campaign management.
• Advanced skills in customer segmentation and lifecycle marketing.
• Strong data analysis and reporting abilities to measure campaign success and make data-driven improvements.
• Excellent communication and collaboration skills for cross-functional teamwork.
• Experience with direct communication strategies such as WhatsApp, SMS, and push notifications.

Responsibilities:

• Lead the development and execution of CRM strategies to increase customer retention, engagement, and lifetime value.
• Design and optimize personalized customer lifecycle journeys across multiple touchpoints.
• Utilize data-driven insights to enhance customer communication and automate marketing processes.
• Develop and execute CRM strategies to support customer acquisition and retention across various channels.
• Work closely with marketing and data teams to develop meaningful customer segments for targeted messaging.
• Implement marketing automation workflows and regularly monitor campaign performance.