Senior Digital Marketing Manager (All genders)

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Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Relevant work experience of at least 5 years in B2B digital marketing within SaaS companies.
• Proficiency with marketing automation and CRM systems, ideally HubSpot and Salesforce.
• Strong expertise in digital marketing strategy development.
• In-depth knowledge of SEO, SEA, social media, and email marketing.
• WordPress experience is necessary.
• Strong analytical skills for monitoring and optimizing digital campaigns.
• Exceptional project management skills, including task prioritization and budget management.
• Strong communication skills and openness to cross-departmental teamwork.
• Fluency in English is required; proficiency in German is a plus.

Responsibilities:

• Develop an overall Digital Marketing Strategy aligned with Marketing and Sales goals.
• Responsible for Lead Generation and Brand Awareness.
• Manage Digital Marketing Budget and improve website presence.
• Analyze and optimize SEO/SEA, paid social, and display advertisements.
• Optimize Lead qualification system in HubSpot and establish email nurturing sequences.
• Act as Marketing Automation expert for data analysis and workflows.
• Conduct regular Marketing Operations reviews with Sales Operations.
• Lead Social Media presence and employee ambassador initiative.
• Collaborate with cross-functional teams including Sales and Product Management.