Conversion Rate Optimization Specialist

View full description

Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• 2+ years of experience in conversion rate optimisation.
• Proven track record of successful CRO initiatives and experience with A/B testing.
• Proficient in web analytics tools (e.g., Google Analytics) and CRO tools (e.g., Optimizely, VWO).
• Strong understanding of UX/UI design principles and customer journey mapping.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent written and verbal communication skills.
• Self-motivated with a sense of ownership and accountability.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities:

• Communicate and explain complex CRO concepts to clients for buy-in and satisfaction.
• Develop and implement data-driven optimization strategies and conduct A/B or multivariate tests.
• Work closely with PPC, SEO, and Social teams, sharing actionable insights.
• Provide clear briefs to the development team for implementation.
• Measure, analyze, and report on the effectiveness of CRO initiatives.