Field Influencer Marketing Associate

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Requirements:

• 2-3 years of experience in a marketing role is required.
• A BS/BA degree is preferred or relevant experience.
• Sound understanding of influencer marketing principles.
• Effective understanding of social media and platforms.
• Experience in influencer research is mandatory.
• Skills in contracting influencers for paid opportunities are a plus.
• Understanding of the entertainment marketing funnel is a plus.
• Creative and innovative thinking is encouraged.
• Ability to manage multiple projects and work under pressure.
• Strong attention to detail and proficiency in Microsoft Office, especially Excel.
• Effective campaign and project management skills are necessary.
• Self-motivated, confident, and collaborative approach is required.
• Excellent verbal and written communication skills.

Responsibilities:

• Support field influencer campaigns led by the Digital Earned Media team.
• Manage various projects for high-profile clients in multiple markets.
• Work with the VP and SVP on influencer strategy optimization.
• Maintain centralized documentation for effective collaboration.
• Create internal campaign trackers and manage KPI tracking.
• Organize brainstorm calls and compile concepts for approvals.
• Maintain deadlines and follow up on action items.
• Build cross-market reports and coordinate data inputs.
• Proof and format client-facing documents and reports.
• Analyze ROI across campaigns and provide insights.
• Research influencer trends and report to VP/SVP on progress.