Senior Analyst - Growth Marketing

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Requirements:

• 3+ years of experience in marketing and consumer insights.
• Strong understanding of marketing principles and campaign development.
• Analytical mindset with problem-solving skills and passion for data-driven decisions.
• Experience in SQL and Looker Studio for marketing analytics.
• Ability to collaborate cross-functionally in a fast-paced environment.

Responsibilities:

• Lead the strategic development and execution of event-driven marketing campaigns, including digital and in-person contests, sweepstakes, and promotions.
• Collaborate with cross-functional teams to ensure seamless campaign execution.
• Manage partnerships with external brands and influencers.
• Design and manage a customer loyalty program to increase retention.
• Develop KPIs for project success and model the ROI of campaigns.
• Generate insights from campaign data for optimization.