Vice President of Growth & User Acquisition, Mode Mobile (Remote)

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Requirements:

• 8+ years of experience in B2C user acquisition or performance marketing, with a strong focus on consumer-facing mobile apps, preferably in gaming or fintech
• Proven track record of driving significant consumer growth and improving key metrics in previous B2C roles, particularly in high-spend environments
• Deep understanding of B2C mobile marketing channels, ad networks, and attribution platforms
• Strong analytical skills with experience in data-driven decision making and ROI optimization for consumer-focused UA campaigns
• Excellent leadership abilities, capable of inspiring and developing talent while also being hands-on with campaign management
• Demonstrated experience in managing and optimizing marketing budgets across multiple channels
• Strong understanding of consumer behavior, product understanding, and ability to collaborate effectively with product teams
• Proficiency in B2C marketing operations and ad monetization
• Willingness to work US hours or be within a 3-hour eastern time zone of the US
• Experience in B2C mobile gaming, consumer apps,  or cash-centric/gambling apps
• Familiarity with various types of digital assets and how to acquire them effectively for consumer-facing products
• Solid B2C marketing acumen with the ability to develop comprehensive marketing strategies
• Experience with app store optimization (ASO) and organic growth strategies for consumer apps
• Knowledge of consumer segmentation and personalization strategies
• Familiarity with B2C growth experimentation frameworks and A/B testing

Responsibilities:

• Develop and execute comprehensive user acquisition strategies across multiple B2C channels, with a focus on mobile gaming and cash-centric/gambling mobile app ecosystems
• Lead and mentor user acquisition specialists while maintaining a hands-on approach to consumer-focused campaign management
• Oversee high-spend capital budget campaigns, managing and optimizing large-scale B2C user acquisition efforts across various digital platforms
• Collaborate closely with product teams to ensure alignment between user acquisition strategies and consumer-centric product features
• Implement data-driven decision-making processes to continuously improve B2C user acquisition ROI and lower customer acquisition costs
• Develop and maintain relationships with key partners, ad networks, affiliate channels, and vendors to maximize consumer acquisition opportunities
• Stay at the forefront of B2C mobile user acquisition trends, tools, and best practices, particularly in the gaming and fintech sectors
• Deep understanding of consumer LTV/CAC, Virality Loops, and K-Factor across multiple geos