Head/Lead Social Media Manager

View full description

Requirements:

• Sales through Social media: check business metrics they had (CPA, Regs/Clicks)
• Proficiency and refined skills in working with metrics.
• Experience in SMM for major brands or products with active audiences, preferably in the IT or AI sectors.
• Proven social media marketing skills (Instagram, Twitter, Reddit, Discord), with demonstrated success in increasing engagement and popularity of accounts.
• Knowledge of social platform algorithms, particularly IG and Twitter, with the ability to optimize content for maximum reach and engagement.
• Experience using SMM analytics tools (Google Analytics, Hootsuite, Sprout Social, or similar) to track KPIs.
• Understanding of PR strategies and experience in media relations, especially promoting through major U.S. and European media outlets.
• Experience in developing content marketing strategies and driving traffic using a combination of SMM and PR activities.
• Experience in building and managing communities on Reddit and Discord, with proven results in growing server activity and popularity.
• Content copywriting and creativity skills, with the ability to generate content that attracts audience attention and elicits positive feedback.

Responsibilities:

• Developing content strategies for TikTok, Instagram, Reddit, and Twitter.
• Creating and scheduling engaging content.
• Engaging with followers and managing community interactions.
• Collaborating with influencers for brand partnerships.
• Analyzing performance metrics and optimizing campaigns.
• Ensuring brand consistency and voice.
• Collaborating with internal teams for integrated marketing efforts.