Performance Marketing Specialist (New Grad)

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Requirements:

• Bachelor's Degree in related fields.
• Familiarity with digital marketing terms like CPC, CTR, CPA, CPI, Retention etc.
• Good Microsoft Excel skills.
• Ability to report, analyze and understand data.
• Team-work oriented, self-motivated and open-minded.
• Analytical skills to make data-driven decisions and strength in data analysis.
• Creative, practical and solution oriented.
• Advanced command in verbal and written English.

Responsibilities:

• Manage and optimize performance marketing campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions.
• Continuously A/B test and try to find new approaches based on the results.
• Reporting campaign results on daily, weekly, and monthly basis.
• Implement successful optimization strategies based on reported data.
• Collaborate with the creative team to provide KPI insights to produce new key creatives.
• Provide insightful analysis of campaigns and their results.