Director of Growth, Newsletters

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Requirements:

• 7+ years of experience designing and managing marketing campaigns including content creation, segmentation, deployment, and testing.
• Deep knowledge of email marketing tactics, tools, and industry developments.
• Strong written communication skills for independent marketing copy creation.
• Strong analytical skills for data-driven decision-making.
• Experience with automated marketing platforms like MailChimp, HubSpot, Klaviyo, Iterable, or Blueshift.
• Experience using Google Analytics, Mixpanel, or other web analytics platforms.
• Success in leading cross-functional initiatives.
• Self-directed and comfortable working in ambiguous environments.

Responsibilities:

• Identify revenue growth opportunities from newsletters and develop strategies to exploit them.
• Analyze channel, segment, and campaign performance to implement data-driven improvements.
• Manage inbox placement to optimize email campaign effectiveness.
• Enhance subscriber acquisition channels to expand the newsletter audience.
• Own the test roadmap, overseeing opportunity sizing, execution, and analysis.
• Generate, test, and optimize house ads in newsletters.
• Create revenue projections and report on campaign performance regularly.
• Manage and enhance workflows for improved efficiency.