Email Marketing and Social Media Specialist

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Requirements:

• 1+ years experience in email marketing, campaign management, and audience acquisition, with skills in driving both email and social media followers.
• Proficient in leading email marketing tools (e.g., Mailchimp, HubSpot, Marketo, Sailthru).
• Strong data analysis skills using tools like Google Analytics, with expertise in audience segmentation.
• Excellent writing and editing skills for compelling content and the creation of visually effective email templates.
• Experience in paid advertising and strong A/B testing abilities.

Responsibilities:

• Develop and execute email marketing campaigns to support social media initiatives.
• Analyze email campaign performance and provide actionable insights.
• Collaborate with the social media team to integrate email campaigns with broader marketing strategies.
• Create compelling email content that aligns with brand messaging.
• Manage and segment email lists for targeted and relevant communication.
• Conduct A/B testing to optimize email campaigns.
• Implement automated email workflows to nurture leads and drive conversions.