Director, Product Management - SEO

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Requirements:

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• 8+ years in SEO, with at least 4 years in a leadership role, preferably in e-commerce or mobile app space.
• Proficient in SEO tools like Google Search Console, Ahrefs, SEMrush.
• Strong skills in analytics tools like Google Analytics and Looker.
• Skilled in HTML, JavaScript, CSS, structured data, and API integrations.
• Excellent collaboration and communication skills.
• Strong problem-solving abilities and a proactive approach.
• Ability to make strategic decisions while staying updated on trends.

Responsibilities:

• Develop and execute SEO strategy to scale organic traffic and visibility.
• Identify growth opportunities through keyword research and SEO tactics.
• Create a content strategy to guide purchasers and collaborate with teams.
• Ensure SEO integration in product development via collaboration.
• Optimize performance using data-driven insights and report on SEO metrics.
• Conduct technical audits to enhance site architecture and indexing.
• Analyze competitors’ SEO strategies to maintain competitiveness.
• Execute A/B testing on landing pages to validate SEO effectiveness.