Bachelor’s degree in a related field (e.g., Computer Science, Data analytics, Marketing, Statistics, Economics).
8+ years of experience in marketing and data analytics, focusing on attribution, marketing analysis, and website analytics, preferably in ecommerce or retail.
Strong understanding of marketing measurement and optimization techniques, including A/B testing and multivariate experimentation.
Experience with SQL, data visualization tools, statistical analysis, and media mix modeling.
Familiarity with post-purchase surveys and customer feedback analytics.
Excellent communication and presentation skills, able to translate technical concepts for a non-technical audience.
Experience leading a team or directing analytics agencies.
Responsibilities:
Conduct in-depth analysis of marketing campaigns, ad creatives, website performance, and product sales to identify opportunities for growth and optimize future campaigns.
Monitor and analyze trends from paid ad channels, website traffic, sales, and user behavior and communicate insights to senior management.
Develop and implement a marketing attribution model to accurately measure the impact of marketing efforts on business outcomes.
Design and execute A/B and multivariate experiments to test new ideas and optimize campaign performance.
Create a reporting framework to regularly communicate key insights and findings to stakeholders.
Measure the incrementality of marketing channels/campaigns using various methodologies.
Build a mixed media model to understand the impact of multiple marketing channels on business outcomes.
Utilize post-purchase surveys to gather customer feedback and inform channel investments.
Develop and maintain marketing dashboards and reports to track key performance indicators.
Collaborate with cross-functional teams to ensure data-driven insights inform decision-making.
Stay updated with emerging trends in data analytics and recommend new tools.