Direct Ads Manager

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Requirements:

• Proven experience in digital advertising and campaign management (e.g., Google Ads, Facebook Ads, TikTok Ads).
• Experience with local and national high-ticket service-based businesses.
• Strong analytical skills and experience with Google Analytics and other marketing platforms.
• Excellent communication and team collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for the aesthetic industry and a drive to achieve excellent results.
• Ideally, experience in the medical and/or aesthetics industry.

Responsibilities:

• Fully managing up to 7 ad accounts across HighKey's marketing and their clients' direct advertising.
• Creating content ideas, scripting, and executing filming with respective teams.
• Collaborating with creative teams to develop engaging ad content tailored to the target demographic.
• Developing and overseeing ad campaigns focused on aesthetic clinic owners in North America.
• Assisting in refining marketing funnels to enhance lead conversion and nurturing strategies.
• Optimizing ad spends of campaigns daily between ad sets.
• Working with CRM managers to ensure leads are logged, organized, and managed by sales teams.
• Coordinating with social media, email marketing, and other teams for brand consistency.
• Updating advertising dashboards and reviewing lead generation data.
• Participating in strategy meetings to discuss campaign effectiveness and strategic adjustments.