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Freelance Strategist (Brand)

Posted 2024-10-25

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💎 Seniority level: Senior, 3+ years

🔍 Industry: Brand consulting

🏢 Company: Somnio

🗣️ Languages: English

⏳ Experience: 3+ years

Requirements:
  • 3+ years of experience in brand strategy and execution, ideally in brand consulting or a corporate identity consulting firm.
  • Expertise in the full brand development process, from discovery to implementation.
  • Proficiency in software tools such as MS Office Suite, PowerPoint, or Keynote.
  • Bachelor's degree in marketing, business, or a related field.
  • Strong experience in digital strategy, CRM, and campaign planning.
  • Ability to create compelling presentations and communicate ideas clearly.
  • Excellent problem-solving skills, ability to work independently and collaboratively.
  • Familiarity with human-centered design principles and buyer’s journey mapping.
Responsibilities:
  • Develop and execute brand strategies and positioning plans based on thorough research and data analysis.
  • Create full-scale marketing plans and performance-based promotions for B2B clients.
  • Lead client workshops to clarify brand challenges and identify key issues.
  • Analyze data to uncover insights that shape marketing initiatives.
  • Define clear, engaging brand stories that resonate with target audiences.
  • Provide strategic counsel to executive-level clients.
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