Paid Search Manager (Fully Remote)

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Requirements:

• 3+ years of experience managing paid search campaigns, preferably across Google Ads and Bing Ads.
• Strong understanding of PPC campaign management, including keyword research and ad copywriting.
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
• Experience with A/B testing tools for SEM optimization.
• Excellent analytical skills to interpret data and provide insights.
• Strong project management skills to handle multiple tasks.
• Experience with multi-plan subscription models.

Responsibilities:

• Develop and execute SEM strategies to drive traffic growth.
• Conduct comprehensive keyword research to identify opportunities.
• Create compelling ad copy and experiment with creatives to improve CTR.
• Optimize and continuously A/B test landing pages for conversion.
• Monitor and analyze campaigns for maximum traffic and cost-efficiency.
• Identify emerging SEM opportunities to boost traffic acquisition.
• Collaborate with SEO, content, and data teams for aligned strategies.
• Utilize data analytics tools for campaign performance refinement.