Digital Marketing Analyst - Remote

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Requirements:

• Minimum 3 years’ experience working with behavioral data or customer analysis.
• Utilize analytical tools, preferably Mixpanel, Fullstory, Google Analytics, and Google Tag Manager.
• Demonstrate strong analytical and strategic thinking skills.
• Execute A/B testing to optimize performance.
• Make informed, data-driven decisions.
• Foster excellent collaboration among team members.
• Deliver strong communication and presentation skills.
• Flexible to work with departments in different time-zones.
• Full proficient in Spanish & English.

Responsibilities:

• Gather and analyze customer, marketing, and web behavioral data.
• Lead testing and optimization across various channels (direct and indirect).
• Analyze key metrics to identify opportunities for improving key marketing KPIs.
• Develop and present insights and recommendations derived from analyses.
• Formulate digital campaign and web measurement strategies.
• Craft dashboards, data visualizations, and reports on campaign and website performance.
• Monitor and analyze marketing trends.
• Communicate and present findings to colleagues and senior managers.